Taken from Ukraine

A visual idea about the forced transfer of people from Ukraine to Russia.

Foreign Office / Digital campaign2023Concept · Campaign

Taken from Ukraine campaign artwork with Ukrainian flag colours sweeping across a figure

The work.

The campaign highlighted the forced transfer of adults and children from Ukraine to Russia. I created its look and the subsequent digital assets.

The core image shows the blue and yellow of the Ukrainian flag draining away from a subject. The person becomes desaturated, expressing the loss of identity at the centre of the story.

Some campaign posts were viewed more than 100,000 times.

Step-by-step breakdown of the Taken from Ukraine visual: source portrait, desaturation, and the blue-and-yellow Ukrainian flag treatment — The image moves from a photographic subject through desaturation to the final blue-and-yellow treatment.

Campaign artwork

Explore the statics.

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Taken from Ukraine campaign artwork showing children with Ukrainian flag colours — Campaign artwork 01

Final asset